A Tour Built Around Our Partners
The Pace of Prevention™ is a national platform—shaped city by bity around the organizations who back it
The Pace of Prevention™ isn't locked into a fixed route. The tour's footprint — how many cities, which states, and how long it runs — is built around our Title Sponsor's priorities. Whether that means a focused two- or three-stop launch in a single state, a Midwest-wide activation, or a coast-to-coast campaign, the platform scales to match the reach that matters most to the partners driving it.
Proof of Concept
In 2024, Kirk self-funded and organized Bike America 2024 through community support — riding more than 1,000 miles from New York City to Chicago with backing from the Physicians Committee for Responsible Medicine. The ride generated NBC and ABC coverage across three markets, proving public demand for this model before a single sponsor dollar was involved.
1,000 Miles from NYC to Chicago
Upon Arrival Speaking at Above & Beyond Chicago, June 6, 2024
Kirk Charles speaking at Above & Beyond in Chicago on June 6, 2024
Press Coverage of Bike America 2024